This Word document provides interview questions for Brand Strategists, who are responsible for creating long-term brand strategies that position the company competitively in the market. They conduct market research, analyze competitors, and craft messaging that aligns with brand positioning and company values. Questions include behavioral (e.g., repositioning a brand), competency-based (e.g., measuring brand performance through key metrics), and situational (e.g., launching new product lines). The questions focus on creative problem-solving and brand strategy development.
