Privacy Policy

Last Updated: January 6, 2026

The Launcher Lab LLC d/b/a HR Launcher Lab (“HR Launcher Lab”, “we”, “our”, “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at hrlauncherlab.com (the “Site”) and use our services.

Please read this Privacy Policy carefully. If you do not agree with the terms of this Privacy Policy, please do not access the Site. By using the Site, you acknowledge that you have read and understand this Privacy Policy.

1. Information We Collect

We collect information about you in several ways when you use our Site. The information we collect helps us provide, maintain, and improve our services.

1.1 Personal Information

Personal information is data that can be used to identify you. We collect personal information that you voluntarily provide to us when you:

  • Register for an account or membership
  • Make a purchase or place an order
  • Subscribe to our newsletter
  • Fill out a form on our Site
  • Use our live chat support
  • Contact us via email
  • Leave comments on our content
  • Participate in surveys or promotions

This information may include:

  • Name and company name
  • Email address
  • Phone number
  • Billing and shipping addresses
  • Username and password
  • Job title and company information
  • Demographic information (such as industry, company size)

1.2 Payment Information

When you make a purchase, we collect financial information necessary to process your payment, including:

  • Credit card number, expiration date, and security code
  • Billing address and phone number

Important: We do not store complete credit card information on our servers. Payment information is processed securely by our third-party payment processors (Stripe and PayPal). We only retain the last four digits of your credit card number and expiration date for reference and to notify you if your card will expire before a recurring payment. For more information, see Section 3.5 (Payment Processors).

1.3 Automatically Collected Information

When you visit our Site, we automatically collect certain information about your device and browsing activity, including:

  • IP address
  • Browser type and version
  • Operating system
  • Device information (device type, screen resolution)
  • Referring and exit pages
  • Pages viewed and time spent on pages
  • Date and time stamps
  • Clickstream data

This information is collected through cookies and similar tracking technologies. See Section 2 for more details about cookies.

1.4 Chat and Communication Data

When you use the live chat feature on our Site, we collect:

  • Your name and email address (if provided)
  • Chat conversation content and history
  • Technical information (IP address, browser type, device details)
  • Time and date of your chat session

Our live chat service is provided by Tawk.to. For more information about how Tawk.to handles your data, please review:

1.5 Email Marketing Data

When you subscribe to our newsletter or email communications, we collect and process your information through Kit (formerly ConvertKit). This includes:

  • Email address
  • Name (if provided)
  • Subscription preferences
  • Email engagement data (opens, clicks)
  • Subscription source and date

For more information, review:

1.6 Comments and User-Generated Content

When you leave comments on our Site, we collect:

  • The content of your comment
  • Your name and email address
  • Your IP address and browser user agent string (for spam detection)

If you have a Gravatar account, your profile picture may be displayed publicly with your comment. Learn more at Gravatar’s Privacy Policy.

1.7 Uploaded Media

If you upload images or other media to our Site, be aware that:

  • Any embedded location data (EXIF GPS) in your images will remain in the uploaded files
  • Visitors to the Site can download and extract this location data
  • We recommend removing location data before uploading images

1.8 Membership and Account Data

If you create a membership account, we collect and store:

  • Account credentials (username, password)
  • Membership tier and subscription status
  • Purchase history and transaction records
  • Login activity and page views
  • Membership preferences and settings

We use cookies to track your activity while logged in, including logins, visits, and page views.

2. Cookies and Tracking Technologies

2.1 What Are Cookies?

Cookies are small text files stored on your device (computer, tablet, or smartphone) when you visit a website. They help websites remember your preferences, enable certain features, and allow us to understand how visitors use our Site.

2.2 How We Use Cookies

We use cookies to:

  • Enable essential website functionality (navigation, authentication, shopping cart)
  • Remember your preferences and login sessions
  • Analyze website traffic and user behavior
  • Improve website performance and user experience
  • Provide customer support tools (live chat, forms)
  • Deliver relevant content and marketing communications

2.3 Types of Cookies We Use

Essential Cookies (Required)
These cookies are necessary for the Site to function properly. They enable core functionality such as:

  • User authentication and security
  • Shopping cart functionality
  • Form submission
  • Session management

You cannot opt out of essential cookies.

Analytics Cookies (Optional)
We use Google Analytics 4 to understand how visitors interact with our Site. These cookies collect:

  • Page visits and navigation patterns
  • Time spent on pages
  • Traffic sources and referral information
  • Browser type, device information, and general location
  • User interactions (form submissions, link clicks)

Primary cookies: _ga, _ga_* (expire after 2 years)

Marketing Cookies (Optional)
These cookies are used for marketing and analytics purposes through services including:

  • Microsoft Clarity – Heat maps and session recordings
  • HubSpot – Marketing automation and visitor tracking
  • Sourcebuster JS – Traffic source attribution

Functional Cookies (Optional)
These cookies enhance your experience by remembering your preferences and enabling additional features.

2.4 Third-Party Cookies and Services

We use the following third-party services that may place cookies on your device:

Google Analytics

We use Google Analytics to analyze website usage. Google Analytics does not collect or store your IP address in an identifiable form.

Learn more:

Kit (Email Marketing)

Kit uses cookies to manage email subscriptions and track form submissions.

Learn more:

Tawk.to (Live Chat)

Tawk.to uses cookies to manage chat sessions and recognize returning visitors.

Cookies used:

  • tawk_uuid_[propertyId] – Recognizes returning visitors (persistent)
  • TawkConnectionTime – Manages connections across browser tabs (session)
  • twk_idm_key – Prevents duplicate connections (session)

Learn more:

Microsoft Clarity

We use Microsoft Clarity for heat maps and session recordings to understand user behavior.

Learn more:

HubSpot

We use HubSpot for marketing automation and visitor analytics.

Learn more:

2.5 Managing Your Cookie Preferences

You have several options to manage cookies:

1. Cookie Consent Banner
When you first visit our Site, you’ll see a consent banner allowing you to accept or decline optional cookies. You can choose which categories of cookies to accept:

  • Functional cookies (required)
  • Statistics cookies
  • Marketing cookies
  • Preferences cookies

2. Cookie Preferences Page
Visit our Cookie Preferences page to update your cookie settings at any time. You can:

  • View all cookies used on our Site
  • Enable or disable specific cookie categories
  • Exercise state-specific privacy rights

3. Browser Settings
You can control cookies through your browser settings:

  • Block all cookies
  • Block third-party cookies only
  • Delete cookies when you close your browser
  • Set up notifications when cookies are placed

For instructions, visit All About Cookies.

4. Opt-Out Tools

Important: Disabling cookies may affect your ability to use certain features of our Site, including live chat, forms, and shopping cart functionality.

2.6 Embedded Content

Our Site may include embedded content from other websites (videos, images, social media posts). When you interact with embedded content, those third-party websites may:

  • Collect data about you
  • Use their own cookies
  • Track your interaction with the embedded content

These third-party websites operate under their own privacy policies, which we do not control.

3. How We Use Your Information

We use the information we collect for the following purposes:

3.1 Provide and Manage Services

  • Create and manage your account
  • Process your orders and transactions
  • Deliver products and services you purchase
  • Manage your membership and subscriptions
  • Provide customer support via live chat, email, and ticketing systems

3.2 Communications

  • Send order confirmations and invoices
  • Respond to your inquiries and support requests
  • Send newsletters and marketing communications (with your consent)
  • Notify you about account activity and updates
  • Communicate service announcements and policy changes

3.3 Improve Our Services

  • Analyze website traffic and user behavior
  • Understand how visitors use our Site and services
  • Conduct market research and gather feedback
  • Test and develop new features and functionality
  • Optimize website performance and user experience

3.4 Security and Compliance

  • Prevent fraudulent transactions and unauthorized access
  • Monitor and protect against security threats
  • Enforce our Terms and Conditions
  • Comply with legal obligations and regulations
  • Respond to legal processes and law enforcement requests

3.5 Marketing and Analytics

  • Personalize your experience on our Site
  • Deliver relevant content and recommendations
  • Analyze the effectiveness of our marketing campaigns
  • Segment users for targeted communications

4. How We Share Your Information

We do not sell your personal information to third parties. However, we may share your information in the following circumstances:

4.1 Service Providers

We share information with third-party service providers who perform services on our behalf, including:

Payment Processors

These processors receive payment details, billing information, and transaction amounts to process payments securely.

Email Marketing

  • Kit (ConvertKit) – Email marketing and automation (Privacy Policy)

Kit receives your email address, name, and subscription preferences to manage our email communications.

Customer Support

Tawk.to receives chat conversations, contact information, and technical data to provide customer support.

Analytics and Marketing

These services receive usage data, IP addresses, and browsing behavior to help us analyze and improve our Site.

Website Infrastructure

  • WordPress – Content management system
  • WooCommerce – E-commerce platform
  • LiteSpeed – Web hosting and caching

Shipping Providers
If you purchase physical products, we share your name and shipping address with carriers (UPS, FedEx, USPS) to deliver your orders.

Each service provider is contractually required to handle your information securely and in compliance with applicable privacy laws.

4.2 Legal Requirements

We may disclose your information if required by law or if we believe disclosure is necessary to:

  • Comply with legal processes (subpoenas, court orders, legal proceedings)
  • Enforce our Terms and Conditions and other agreements
  • Protect our rights, property, and safety
  • Protect the rights, property, and safety of our users or others
  • Investigate and prevent fraud, security issues, or illegal activity

4.3 Business Transfers

If we are involved in a merger, acquisition, asset sale, bankruptcy, or other business transaction, your information may be transferred as part of that transaction. We will notify you of any such change and the choices you may have regarding your information.

4.4 With Your Consent

We may share your information for any other purpose with your explicit consent.

4.5 Aggregated or De-Identified Data

We may share aggregated or de-identified information that cannot reasonably be used to identify you. This information may be used for research, analytics, marketing, or other purposes.

5. Data Retention

We retain your information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

Account Information: Retained while your account is active and for a reasonable period after account closure to comply with legal obligations.

Transaction Records: Retained for 7 years (or as required by law) for tax, accounting, and legal compliance purposes. This includes order history, invoices, and payment records.

Marketing Communications: Retained until you unsubscribe or request deletion.

Chat Transcripts and Support Records: Retained to provide ongoing support and improve our services.

Cookies and Analytics Data: Retention periods vary by type of cookie and service provider. See Section 2 for specific cookie expiration periods.

When information is no longer needed, we securely delete or anonymize it in accordance with our data retention policies.

6. Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information:

6.1 Access and Portability

You have the right to:

  • Request access to the personal information we hold about you
  • Receive a copy of your information in a structured, commonly used format
  • Transfer your information to another service provider

6.2 Correction and Update

You have the right to:

  • Correct inaccurate or incomplete personal information
  • Update your account information and preferences

6.3 Deletion

You have the right to request deletion of your personal information, subject to certain exceptions (e.g., legal obligations, fraud prevention, security purposes).

6.4 Opt-Out Rights

You have the right to opt out of:

  • Marketing emails (use the unsubscribe link in any email)
  • Cookie tracking (see Section 2.5 for cookie management options)
  • Sale or sharing of personal information for targeted advertising
  • Use of sensitive personal information

6.5 State-Specific Privacy Rights

If you are a resident of certain U.S. states, you may have additional rights under state privacy laws, including:

  • California (CPRA) – California Consumer Privacy Act
  • Virginia (VCDPA) – Virginia Consumer Data Protection Act
  • Colorado (CPA) – Colorado Privacy Act
  • Connecticut (CTDPA) – Connecticut Data Privacy Act
  • Utah (UCPA) – Utah Consumer Privacy Act
  • Texas (TDPSA) – Texas Data Privacy and Security Act
  • Oregon (OCPA) – Oregon Consumer Privacy Act
  • Montana (MCDPA) – Montana Consumer Data Privacy Act
  • Iowa, Delaware, Nebraska, New Hampshire, New Jersey, Nevada – Various state privacy laws

To exercise your state privacy rights, visit our Cookie Preferences page where you can:

  • Opt out of selling or sharing your personal information
  • Limit the use of sensitive personal information
  • Request access to your data
  • Request deletion of your data
  • Request data portability

6.6 How to Exercise Your Rights

To exercise any of these rights, you may:

  • Visit our Cookie Preferences page
  • Email us at privacy@hrlauncherlab.com
  • Contact us using the information in Section 10

We will respond to your request within the timeframe required by applicable law (typically 30-45 days). We may need to verify your identity before processing your request.

6.7 Right to Non-Discrimination

We will not discriminate against you for exercising any of your privacy rights. You will not be denied goods or services, charged different prices, or provided a different level of quality solely because you exercised your privacy rights.

7. Data Security

We take the security of your personal information seriously and implement reasonable administrative, technical, and physical safeguards to protect your data, including:

Technical Measures:

  • SSL/TLS encryption for data transmission
  • Secure payment processing through PCI-compliant payment processors
  • Encrypted storage of sensitive information
  • Regular security updates and patches

Administrative Measures:

  • Access controls and authentication requirements
  • Employee training on data security and privacy
  • Data processing agreements with service providers
  • Regular security audits and assessments

Physical Measures:

  • Secure data centers with restricted access
  • Environmental controls and monitoring

Important: While we take reasonable steps to protect your information, no security measures are perfect or impenetrable. No method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security of your information.

If you become aware of any security breach or unauthorized access to your account, please contact us immediately at privacy@hrlauncherlab.com.

8. Children’s Privacy

Our Site and services are not directed to children under the age of 13 (or 16 in the European Economic Area). We do not knowingly collect personal information from children.

If you are a parent or guardian and believe your child has provided us with personal information, please contact us at privacy@hrlauncherlab.com. If we discover that we have collected information from a child without parental consent, we will promptly delete that information.

9. International Data Transfers

Our Site is operated in the United States, and our service providers may be located in various countries. If you access our Site from outside the United States, your information may be transferred to, stored, and processed in the United States or other countries.

By using our Site, you consent to the transfer of your information to countries that may have different data protection laws than your country of residence.

Some of our service providers participate in data protection frameworks designed to facilitate international data transfers:

  • Tawk.to: Participates in the EU-U.S., UK-U.S., and Swiss-U.S. Data Privacy Frameworks
  • Kit: Complies with GDPR through Standard Contractual Clauses and Data Privacy Frameworks

10. Third-Party Links

Our Site may contain links to third-party websites, services, or applications. We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any third-party sites you visit.

This Privacy Policy applies only to information collected by HR Launcher Lab through our Site and services.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, legal requirements, or other operational reasons.

When we make changes, we will:

  • Update the “Last Updated” date at the top of this Privacy Policy
  • Post the revised Privacy Policy on our Site
  • Notify you of material changes via email or prominent notice on our Site

We encourage you to review this Privacy Policy periodically to stay informed about how we collect, use, and protect your information.

Your continued use of our Site after any changes to this Privacy Policy constitutes your acceptance of the revised policy.

12. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

The Launcher Lab LLC d/b/a HR Launcher Lab

Mailing Address:
2501 Chatham Rd # 5568
Springfield, IL 62704
United States

Email:
privacy@hrlauncherlab.com

Phone:
(217) 282-2900

General Inquiries:
hello@hrlauncherlab.com

For Cookie Preferences:
Visit our Cookie Preferences page

13. Additional Resources

For more information about your privacy rights and our data practices, please visit:

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